A Two-Hearted Billboard

Facing West…

…and facing East.

The trendlines of America are decidedly Eastward.    Only ten percent of Millennials mention faith when describing what provides them with a sense of meaning.  The desire for a betta butt™ is higher on the Maslow scale by an order of magnitude.

But in Catholic/Pentecostal Van Nuys, perhaps not so much.  Here is where desire for salvation and booty-molding denim overlap, frequently within the same woman.

Whether there was a conscious wit in mounting the two appeals on the same stick or happenstance, I was put in mind of the painting at the dramatic center of Six Degrees of Separation: 

“Oh, this is a Kandinsky!”
“A double – one painted on either side.”
“May I see?”
“Yes, of course.”
“What makes it exceptional is that Kandinsky painted on either side of the canvas in two radically different styles. One wild and vivid, the other somber and geometric.”
“My God!”
“We flip it around for variety.”
“Chaos, control. Chaos, control.”
“You like? You like?” 

The double-sided Kandinsky was an invention of the writer John Guare. In real life, the paintings exist as separate works. Putting them together was his own comment on the degradation of the arts into signifiers of social status, but also a reflection of the chaotic entry of the con-artist Paul into the Kittridge apartment.

What would the Apostle Paul make of the YMI sign?  If the Devil offered a proposition: “I will put a message of your choosing at every crossroads in the world, but in exchange…the other side of the sign will belong to me,”  would he accept the terms?