In the beginning of the Valley portion of our lives, we almost bought a house on this street in NoHo, a few blocks from here, but we hesitated because the neighborhood was zoned for apartment buildings, which until recently meant 1960’s dingbat courtyards, two story, eight units. A cluster of tapia palms growing where the pool used to be. A metal gate in the front.
There were maybe two buildings like that on the block. That was too much for me. Think of all the people we’d have coming and going! It wouldn’t be…neighborly. So, Van Nuys for us. Little did we know.
Now, NoHo is Berlin Alexanderplatz. Extruded mid-rise transit oriented development, built to curb, ground floor retail, six floors of windows and balconies, design schemes running from Bento Box to discount Art Moderne, varied enough to disguise the monotony of identical rooflines. Low installation cost, high return on rent. Hundreds of people per lot, instead of dozens.
In Los Angeles the height limit on wood framing is four stories, so in the first years coming out of the recession, that’s what you saw in most places. Then the money got so good…the human tide of urban enthusiasts willing to drop the the annual salary of a midwesterner on a two-bedroom apartment so profligate, the land values so overheated, it made more sense to drop the popsicle stick skeleton onto a two-story concrete podium and fatten the profit margins. Two plus four is six, and a 50% markup.
An Instagrammable Life is the sales point. Live here, feel Adjacent to Something. You know you must be part of something because there’s yoga downstairs and a pokè bowl at the corner. Everyone is pretty, near-pretty or pretty good at faking it and busy shedding the skin of their former lives.
People who live in these buildings don’t actually ride public transit. The people who pull shifts at the pokè bowl? They ride the Orange Line and live in squalorous dhimmitude behind metal bars at the Canoga Palms with telenovelas and Call Of Duty blaring from every window, box fans twirling six months a year, hot diapers and curry wafting through the courtyard. The Valley primitive, loud and intimate.
NoHo Alexanderplatz is Disneyland for millennials. Few millennials can afford it, yet here they are. Someone’s paying their freight, because the math never adds up. Another civic truth we don’t say out loud.
The most successful actor I knew, a guy who appeared on network television consistently, six figure income, an actual face on a billboard, he lived in NoHo, but it wasn’t in a building like this. He lived -for years- like a mouse on a ground floor unit without A/C, tin foil on the windows to reflect the sun, and saved his per diem until he could buy a condo. He knew how quickly it could end.
Lifestyle Porn may now be LA’s primary industry, since nobody pays for actual porn any more. What happens to NoHo when people stop subsidizing the pretty ones?