The city of Cleveland, which has lost half its population since 1970, once known as “the mistake by the lake” and the famed location of Ten Cent Beer Night has hired branding experts to promote its virtues to the outside world, New Urbanist style. The sales pitch they arrived at was “World-class experiences without the world-class ego”.
Well, hell. We could do that right here. If any place could use a re-brand, it is our lovely working-class Brigadoon in The Nuys. It makes for a good drinking game.
The first slogan which came to mind was: Van Nuys, not a damn thing wrong with it! which had the irascible defensiveness of a man defending his love for a forgotten brand of cheap beer.
Alternately, there is always the appeal to Low Expectations:
Van Nuys: Affordable, not cheap.
You know what you’re getting.
Van Nuys: Good enough!
Or passive-aggressive aspiration:
You’ll feel prettier here.
Half the house, half the commute.
Do more with less.
Who said Hollywood doesn’t have a stepsister?
Back to the streetcar.
Skid Row without the juice bars.
Millennial prices without the gentrification.
Free yourself of memory sickness. (Mrs. U didn’t get it either)
Fifty food trucks can’t be wrong.
Here, be comfortable with yourself.
The next Highland Park! (I stand by this, btw)
Dollar stores and Dialysis, Payday Lending and Palm Trees
Cleveland, without the weather.
A call to action:
Look beyond the hedge.
That’s right. Van Nuys, motherf@$#%*r.
That was fun.