Vanderpumping the Valley

A new season of Vanderpump Rules is upon us, with a new twist. The cast members (who make $25K per episode) have decamped from their apartments in West Hollywood and purchased homes near each other in…Valley Village and Sherman Oaks and Valley Glen.  Mrs. UpintheValley is in ecstasy.  Practically neighbors.

If you’re a reality star in your eighth season, what do you buy?  What does $2 million get you?   Farmhouse modern, glossy white with black trim, newly constructed.   One of the houses, I noticed, actually abuts a major Valley boulevard. Who would pay seven figures to live next to traffic?  Bravo stars, that’s who.    It’s also possible they chose houses with a generic facade/motif to discourage fans from identifying their location and pestering them with vegan housewarming gifts.

This strikes me as a seachange in how the Valley will be viewed in pop culture terms, going forward. This is not Calabasas. This is the flatlands, north of the 101.  Adam Carolla-ville. Almost Van Nuys adjacent. This is us, albeit on a grander scale.  It’s the inevitable consequence of too much money chasing too few houses.   The little ones go down, and bigger ones take their place, to the limit of the setback.

Then there’s Cleveland, which has been rebranding for two generations in the hope bargain hunters from Californians and New Yorkers will head there in search of a price point too good to refuse.

After my last post, alert reader James noted an earlier Plain Dealer branding campaign from the 80s:  New York may be the Big Apple, but Cleveland’s a Plum.  

This sort of civic boosterism inevitably gets trumped by crowdsourced public branding. Healthy cynicism, like cream, rises to the top.   Shame can be a social glue, if not a left-handed expression of pride. It offers consolation without changing facts on the ground.  But in the end, King James will leave you, not once but twice.

In America’s great divergence between the boutique cities on the coasts and Everywhere Else, the New Urbanists keep waiting for people to respond to economic signals. Logic says move to the Rust Belt: big house, tiny price tag, short commute. Be a big fish in a smaller pond.  Locate your start-up here, cut your burn rate in half. California responds by saying, meh, I’d rather just move to my own personal Cleveland called the Valley, and turn that into West Hollywood.

Yes, please. Keep pumping.

Verisimilitude

MARRIED -- Pictured: Nat Faxon as Russ. CR. Matthias Clamer/FX

There’s a new show on FX called Married.  It’s set in the San Fernando Valley, and I must admit, rather entertaining.  Look honey, I said the first time I saw a preview, that’s us! The mordant relationship humor, the quiet sexual desperation, the abundant use of familiar locales, a male lead who dresses like he looted my closet, it’s all a bit close to home, but in a well-written way.  Just to set the record straight, Mrs. Upinthevalley is hotter than Judy Greer.  I want to make that clear.

After watching Nat Faxon, the husband, wander through the first few episodes in cargo shorts and hoodies, I assumed he was unemployed.  But no,  oh no no, he’s a ‘freelance graphic designer’.  She’s a stay at home mom.  I know this because the plot lines of  recent episodes have turned on this point.   And they, a family of five, manage to live in a lovely house in what appears to be …Studio City or Valley Village…on his earnings from digital piecework.  There’s another word for ‘freelance graphic designer’:  barista.  Or stockboy at Trader Joes.  Actually that’s not true.  There are a great many freelancers in this city who would trade it in for a steady job at Trader Joes in a heartbeat.  Apparently this is how TV writers, many of whom live in the Valley, think people in the Valley live.

Don't we all live like this?
Don’t we all live like this, without working?

Normally this wouldn’t be a deal breaker for me. Television shows frequently depict families living beyond what is feasible in the real world.  Usually, however, the characters are at least portrayed as having a job.  Maybe because Married is set in the Valley and maybe because we have frequented the locales used in the show (Oaks Tavern, Starlight Lounge) there’s a verisimilitude issue for me.  No one lives south of Burbank Blvd by freelancing, part-time.  Mrs. Upinthevalley and I live in Van Nuys.  And by live, I mean we bought a tiny s**tbox with 1948 infrastructure we spent years fixing up. Our mortgage payment is $2500/month.  That’s thirty grand a year, right off the top.   Well, not exactly.  First the government takes about twenty grand, money we never see.  Then Wells Fargo takes its piece. Then we face the bills.  We’ve never taken a vacation. We still use flip-phones.  We have dial-up internet. We have one car.  We use coupons. We have no savings.   We’re extraordinarily fortunate to have survived the Great Foreclosure Flood of 2009.  Barely.  To not have to rely on roommates.   There are ten people sharing a three bedroom house to the left of us. Six adults,  all legal residents of the US,  working in the service economy.  Collectively, they can pay the mortgage, and make car payments and that’s pretty much it.  There are seven people living in the house to the right of us. Three generations under one roof.  That’s how it’s done. Unless you’ve lived here for twenty years, or inherited property or have a six figure income, this is the only way it is done.

We  grind it out and grind it out, all of us, month after month, and hope the edifice of cantilevered credit by which we keep it all going does not collapse upon our heads.   And that we don’t drive each other crazy.

We say a little prayer each evening and are grateful. Even as we slum it in that vast terra incognita north of Burbank. We, the invisible people.

Whitsett Garden Apartments

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They don’t make ’em like this no more.   Everything about this building says yes to one’s neighbors. Ground floor casement windows open out on to a usable courtyard.   (And Peeping Toms.)  A small price to pay for classic, mid-century elegance.  The tail end of an era of American residential construction not yet designed around the television set.  Land was abundant, and not every inch of every lot had to be monetized.  Apartment units could be outward looking.  The courtyard, with its neatly pruned grass and inviting umbrella tables, the focal point of the building.